chinese brands, built for the world.

Other Jing combines the authority and reach of an established international media platform with decades of strategic advisory experience working with leading premium and luxury brands.

Our experience spans brand strategy, consumer understanding, positioning, marketing, market development and commercial growth.

Together with a network of senior industry leaders, retail executives and commercial partners, we bring capabilities that would be difficult for any emerging brand to assemble on its own.

This is not simply access to a network. It is the ability to bring the right people, expertise and resources together to build a business.

Great products alone do not create international success.

Consumers need a reason to discover a brand, desire its products and ultimately purchase them.

We begin by understanding what makes a brand distinctive and how it can become relevant to consumers in a new market.

We then build recognition and desirability through positioning, storytelling, media, marketing and targeted activations.

From there, we convert consumer interest into sales through pop-ups, e-commerce, retail and distribution partnerships.

Our measure of success is not how much attention a brand receives. It is the business that attention helps create.

Our model is built around long-term partnerships rather than conventional consulting engagements.

We bring strategic expertise, media capabilities, international relationships and commercial resources into the partnership. Where appropriate, we also commit capital to help establish the business.

We take responsibility for developing the brand in agreed international markets, including demand creation, market activation and distribution.

Our interests are aligned with those of the founders: we participate in the commercial success we help create.

You remain focused on growing your business in China. We focus on building its international future.

We believe the strongest partnerships begin with choosing the right brands.

We look for distinctive products, proven success in China, ambitious founders and the potential to build meaningful international businesses.

We work with a limited number of brands so we can commit the attention, relationships and resources each deserves.

We are not looking to represent everyone. We are looking for brands we believe in and founders who share our ambition.

Behind Other Jing is a combination of established media authority, decades of international brand-building experience and relationships with senior leaders across luxury, retail, beauty, consumer goods, distribution and investment.

Our network is not simply a list of names. It is a source of experience, judgement and commercial connections that we can bring to bear on the opportunities we pursue.